Music Videos

I have always been a huge music video fan. As a kid, I was introduced to Much Music and MTV at a very early age, mainy because of my illegal satellite dish that gave me access to MTV, MTV 2, and VH1 (don't report me!). I even remember watching MTV's special where they counted down the videos they've shown from 1 million to the first one ever. As we all know, it was "Video Killed The Radio Star". I've watched shows on the most expensive videos, and the worst videos. I am a music video addict.

Today, Much Loud is always the first station I flip to when I turn on my TV. I can just sit there and watch bands I don't even like make fools of themselves. I see bands who try to look bigger than they are, and bands who may have tried a little too hard. Yet, it doesn't matter how much moneya band put into a video, because I find some of the most effective videos are the live performance type. When videos started, this is what it was all about. However, with the invention of MTV and Michael Jackson's "Thriller", the music video became more of a production. Now, the more expensive your video was, the more attention it got. Sure, there have been some cool videos that have higher budgets, but it's pretty clear that it wasn't about the music anymore. It was all about how you can brand yourself.

Rap videos take this too literally. When I say it's all about the money, I mean the production. When rappers hear this, they hear how much useless stuff they can show in their videos that cost them lots of money. Girls, cars, and bling. It's less about the music quicker and quicker.

However, now videos are beginning to go back to the music. Live performance videos are popular once again and now anyone can make a video and post it on youtube. I find the trick for bands these days is to not takw themselves too seriously as no one will really care. What shows more credibility and talent?

This...
Attack in Black "Hunger of the Young"


or this...
Britney?!!
If you don't have the talent to do it live, then it doesn't matter how much money you have in the video. Nowadays, it's up to the viewer to be the judge. Hopefully they make the right choice